Location: Paris, France
Business: Pharmacy
Tag Type: ES16-R, ES42-R
Owner used to struggle with extensive manual efforts to change the label display with many errors, leading to low efficiency and customer complains. ELSA solution was installed within a day, and no business interruption is required. In addition to the common label price change, the following new features are adopted:
Pictogram : highlight the DGCCRF compliance, i.e. not for pregnancy
Tick mark: “Hot/slow sale”, “high margin”, etc, to help store managers daily task
Promo message: marketing highlight, such as “price down”, “best choice”
Double layout: display two products in single high-resolution tag for dense areas.
